Case studies › SaaS & B2B
A data company reaches business audiences in the UAE and Saudi Arabia
A data and analytics company promoted data products with pop-under ads on PPCmate, reaching 150–160K impressions over 9 months.
Pop-underTrafficGlobalBrand
150–160Kimpressions
700+tracked conversions
7 countries9 months running
At a glance
IndustrySaaS & B2B
GoalTraffic
Ad formatsPop-under
RegionGlobal
AdvertiserBrand
The challenge
A data and analytics company wanted more people to see data products, in UAE, Saudi Arabia, India, without a big media budget or a marketing team running it every day.
What they did
- Ran 78 campaigns on Pop-under, split by offer and country.
- Used a fixed price, so every impression cost the same and the budget was fully predictable.
- Capped frequency on 77 of 78 campaigns so the same person didn't see the ad too often.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
UAE41%
Saudi Arabia35%
India13%
Qatar4%
BHR3%
OMN3%
KWT2%
Devices
Impressions by device
Mobile · 72%
Desktop · 24%
Tablet · 3%
Best time of day
Hour by hour (UTC)
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Darker = more impressions. Strongest hours (UTC): 7:00, 9:00, 20:00, 21:00.
Ad formats
How the impressions split
~100%of impressions from pop-under · paid per view
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Pop-under | Fixed CPM | $25/day | 1/day | UAE | Mobile | 20–25K | — | — | 100+ | Mar | |
| Campaign 2Pop-under | Fixed CPM | $25/day | 1/day | India | Mobile | 20–25K | — | — | 100+ | Feb | |
| Campaign 3Pop-under | Fixed CPM | $25/day | 1/day | Saudi Arabia | Mobile | 15–20K | — | — | 100+ | Feb | |
| Campaign 4Pop-under | Fixed CPM | $25/day | 1/day | Saudi Arabia | Mobile | 15–20K | — | — | 75 | May | |
| Campaign 5Pop-under | Fixed CPM | $25/day | 1/day | Saudi Arabia | Mobile | 15–20K | — | — | 94 | Apr |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
9 months on PPCmate, month by month
Feb~10K39 conv.First month
Mar~11K61 conv.
Apr~13K56 conv.
May~15K55 conv.
Jun~17K91 conv.
Jul~18K92 conv.
Aug~20K121 conv.
Oct~25K130 conv.Peak
Nov~24K108 conv.Latest
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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