Case studies › Health & Beauty

A supplement brand scales vitamin bundles across 7 countries with ChatGPT and Google Search ads

A supplement brand promoted vitamin bundles with ChatGPT and Google Search ads on PPCmate, reaching 1–2M impressions over 4 months, at 3.35–3.40% click-through rate.

ChatGPTGoogle SearchSales / CPAAsia-PacificBrand

1–2Mimpressions

50–60Kclicks

3.35–3.40%click-through rate

3K+tracked conversions

At a glance

IndustryHealth & Beauty

GoalSales / CPA

Ad formatsChatGPT, Google Search

RegionAsia-Pacific

AdvertiserBrand

The challenge

A supplement brand wanted more people to see vitamin bundles, in Philippines, Indonesia, Thailand, without a big media budget or a marketing team running it every day.

What they did

Ran 23 campaigns on ChatGPT and Google Search, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 13 of 23 campaigns.
Kept spend on proven placements with an allow list on 6 of 23 campaigns.
Used day-parting on 17 of 23 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 9 of 23 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Philippines58%

Indonesia23%

Thailand13%

Qatar3%

Italy2%

Peru1%

Devices

Impressions by device

Mobile · 77%

Desktop · 21%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 5:00, 8:00, 10:00, 20:00.

Ad formats

How the impressions split

~70%of impressions from ChatGPT · CTR 3.11%

~30%of impressions from Google Search · CTR 5.46%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Google Search	Smart CPC	$25/day	1/day	Philippines	Desktop	350–400K	25–30K	8.28%	1K+	Aug–Nov
Campaign 2ChatGPT	Fixed CPC	$10/day	3/day	Indonesia	Mobile	200–250K	8K+	3.71%	400+	Sep–Nov
Campaign 3ChatGPT	Fixed CPC	$100/day	3/day	Thailand	Mobile	150–160K	8K+	5.42%	400+	Oct–Nov
Campaign 4Google Search	Smart CPC	$25/day	3/day	Philippines	Mobile	80–90K	7K+	9.47%	400+	Nov
Campaign 5ChatGPT	Fixed CPC	$25/day	1/day	Indonesia	Desktop	80–90K	3K+	4.66%	300+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~319KCTR 2.49%First month

Sep~337KCTR 3.16%

Oct~407KCTR 3.36%

Nov~462KCTR 4.17%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.