Case studies › E-commerce

A jewellery brand reaches 19M+ people in the UAE with Google Search and Performance Max ads

A jewellery brand promoted handmade jewellery with Google Search and Google PMax ads on PPCmate, reaching 19–20M impressions over 10 months, at 7.65–7.70% click-through rate.

Google SearchGoogle PMaxSales / CPAMiddle East & AfricaBrand

19–20Mimpressions

1–2Mclicks

7.65–7.70%click-through rate

80–90Ktracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsGoogle Search, Google PMax

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A jewellery brand wanted more people to see handmade jewellery, in UAE, Saudi Arabia, Qatar, without a big media budget or a marketing team running it every day.

What they did

Ran 6 campaigns on Google Search and Google PMax.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 5 of 6 campaigns.
Kept spend on proven placements with an allow list on 2 of 6 campaigns.
Used day-parting on 4 of 6 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 2 of 6 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

UAE58%

Saudi Arabia23%

Qatar13%

Peru3%

Poland2%

Qatar1%

Devices

Impressions by device

Mobile · 83%

Desktop · 15%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 15:00, 17:00, 19:00.

Ad formats

How the impressions split

~70%of impressions from Google Search · CTR 6.59%

~30%of impressions from Google PMax · CTR 1.46%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Google PMax	Smart CPC	$50/day	1/day	UAE	Desktop	5–6M	80–90K	1.63%	6K+	Feb–Nov
Campaign 2Google Search	Smart CPC	$10/day	3/day	Saudi Arabia	Mobile	3–4M	250–300K	7.47%	15–20K	Mar–Nov
Campaign 3Google Search	Fixed CPC	$10/day	1/day	Qatar	Mobile	2–3M	250–300K	9.43%	15–20K	Apr–Nov
Campaign 4Google PMax	Fixed CPC	$10/day	2/day	UAE	Mobile	2–3M	50–60K	1.91%	4K+	May–Nov
Campaign 5Google Search	Smart CPC	$100/day	2/day	Saudi Arabia	Desktop	2–3M	200–250K	8.70%	10–15K	Jun–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~965KCTR 4.95%First month

Mar~1.2MCTR 5.39%

Apr~1.3MCTR 5.61%

May~1.5MCTR 7.00%

Jun~1.8MCTR 6.36%

Jul~2.1MCTR 7.52%

Aug~2.1MCTR 7.99%

Sep~2.7MCTR 8.51%

Oct~2.7MCTR 9.16%

Nov~2.9MCTR 9.41%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.