Case studies › Travel

How a hotel booking site promotes hotel bookings in the UAE and Saudi Arabia with Google Search and Performance Max ads

A hotel booking site promoted hotel bookings with Google Search and Google PMax ads on PPCmate, reaching 800–850K impressions over 9 months, at 6.70–6.75% click-through rate.

Google SearchGoogle PMaxSales / CPAMiddle East & AfricaBrand

800–850Kimpressions

50–60Kclicks

6.70–6.75%click-through rate

3K+tracked conversions

At a glance

IndustryTravel

GoalSales / CPA

Ad formatsGoogle Search, Google PMax

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A hotel booking site wanted more people to see hotel bookings, in UAE, Saudi Arabia, Qatar, without a big media budget or a marketing team running it every day.

What they did

Ran 35 campaigns on Google Search and Google PMax, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 18 of 35 campaigns.
Kept spend on proven placements with an allow list on 11 of 35 campaigns.
Used day-parting on 23 of 35 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 19 of 35 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

UAE58%

Saudi Arabia23%

Qatar13%

Australia3%

Qatar2%

Japan1%

Devices

Impressions by device

Mobile · 74%

Desktop · 24%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 4:00, 10:00, 19:00.

Ad formats

How the impressions split

~70%of impressions from Google Search · CTR 6.93%

~30%of impressions from Google PMax · CTR 1.36%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Google PMax	Fixed CPC	$50/day	3/day	UAE	Desktop	200–250K	3K+	1.44%	200+	Mar–Nov
Campaign 2Google Search	Smart CPC	$10/day	3/day	Saudi Arabia	Mobile	50–60K	4K+	8.13%	200+	Apr–Nov
Campaign 3Google Search	Smart CPC	$25/day	3/day	Qatar	Mobile	50–60K	4K+	8.45%	300+	May–Nov
Campaign 4Google PMax	Fixed CPC	$25/day	2/day	UAE	Mobile	30–40K	600+	1.72%	47	Jun–Nov
Campaign 5Google Search	Smart CPC	$10/day	3/day	Saudi Arabia	Desktop	30–40K	2K+	8.88%	100+	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~49KCTR 4.41%First month

Apr~56KCTR 5.43%

May~71KCTR 6.28%

Jun~82KCTR 6.26%

Jul~93KCTR 5.75%

Aug~103KCTR 7.28%

Sep~120KCTR 7.86%

Oct~117KCTR 7.16%

Nov~136KCTR 7.60%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.