Case studies › Gaming

A PC game publisher scales wishlists and sales across 7 countries with Google Search and Performance Max ads

A PC game publisher promoted wishlists and sales with Google Search and Google PMax ads on PPCmate, reaching 2–3M impressions over 4 months, at 8.35–8.40% click-through rate.

Google SearchGoogle PMaxSales / CPAMiddle East & AfricaBrand

2–3Mimpressions

180–190Kclicks

8.35–8.40%click-through rate

10–15Ktracked conversions

At a glance

IndustryGaming

GoalSales / CPA

Ad formatsGoogle Search, Google PMax

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A PC game publisher wanted more people to see wishlists and sales, in UAE, Saudi Arabia, Qatar, without a big media budget or a marketing team running it every day.

What they did

Ran 49 campaigns on Google Search and Google PMax, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 30 of 49 campaigns.
Kept spend on proven placements with an allow list on 10 of 49 campaigns.
Used day-parting on 20 of 49 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 16 of 49 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

UAE58%

Saudi Arabia23%

Qatar13%

Japan3%

Egypt2%

Italy1%

Devices

Impressions by device

Mobile · 60%

Desktop · 37%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 6:00, 8:00, 13:00, 20:00.

Ad formats

How the impressions split

~70%of impressions from Google Search · CTR 8.91%

~30%of impressions from Google PMax · CTR 1.76%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Google PMax	Smart CPC	$20/day	2/day	UAE	Desktop	300–350K	6K+	2.01%	500+	Aug–Nov
Campaign 2Google Search	Smart CPC	$10/day	3/day	Saudi Arabia	Mobile	200–250K	20–25K	9.22%	1K+	Sep–Nov
Campaign 3Google Search	Smart CPC	$25/day	1/day	Qatar	Mobile	90–100K	7K+	7.60%	500+	Oct–Nov
Campaign 4Google PMax	Smart CPC	$100/day	3/day	UAE	Mobile	70–80K	1K+	1.52%	91	Nov
Campaign 5Google Search	Fixed CPC	$25/day	3/day	Saudi Arabia	Desktop	60–70K	5K+	7.87%	300+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~444KCTR 5.92%First month

Sep~468KCTR 7.68%

Oct~576KCTR 8.83%

Nov~698KCTR 9.96%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.