Case studies › Health & Beauty

A perfume store scales fragrance deals across 8 countries with Google Search and Performance Max ads

A perfume store promoted fragrance deals with Google Search and Google PMax ads on PPCmate, reaching 6–7M impressions over 4 months, at 7.25–7.30% click-through rate.

Google SearchGoogle PMaxSales / CPAEuropeBrand

6–7Mimpressions

450–500Kclicks

7.25–7.30%click-through rate

25–30Ktracked conversions

At a glance

IndustryHealth & Beauty

GoalSales / CPA

Ad formatsGoogle Search, Google PMax

RegionEurope

AdvertiserBrand

The challenge

A perfume store wanted more people to see fragrance deals, in Germany, Switzerland, France, without a big media budget or a marketing team running it every day.

What they did

Ran 12 campaigns on Google Search and Google PMax, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 8 of 12 campaigns.
Kept spend on proven placements with an allow list on 3 of 12 campaigns.
Used day-parting on 9 of 12 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 8 of 12 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Germany58%

Switzerland23%

France13%

Australia3%

Qatar2%

Egypt1%

Devices

Impressions by device

Mobile · 80%

Desktop · 18%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 2:00, 12:00, 20:00.

Ad formats

How the impressions split

~70%of impressions from Google Search · CTR 6.66%

~30%of impressions from Google PMax · CTR 1.32%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Google PMax	Fixed CPC	$50/day	1/day	Germany	Desktop	2–3M	30–40K	1.71%	2K+	Aug–Nov
Campaign 2Google Search	Smart CPC	$25/day	1/day	Switzerland	Mobile	1–2M	130–140K	8.34%	8K+	Sep–Nov
Campaign 3Google Search	Fixed CPC	$25/day	3/day	France	Mobile	1–2M	80–90K	7.95%	6K+	Oct–Nov
Campaign 4Google PMax	Smart CPC	$10/day	2/day	Germany	Mobile	400–450K	7K+	1.78%	500+	Nov
Campaign 5Google Search	Fixed CPC	$20/day	3/day	Switzerland	Desktop	200–250K	15–20K	7.04%	1K+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~1.2MCTR 4.99%First month

Sep~1.7MCTR 6.58%

Oct~1.6MCTR 7.28%

Nov~2.1MCTR 9.11%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.