Case studies › Health & Beauty
A wellness brand keeps a steady North American audience for 10 months
A wellness and rejuvenation brand promoted wellness products with pop-under ads on PPCmate, reaching 750–800K impressions over 10 months.
Pop-underSales / CPANorth AmericaBrand
750–800Kimpressions
90–100Ktracked conversions
5 countries10 months running
At a glance
IndustryHealth & Beauty
GoalSales / CPA
Ad formatsPop-under
RegionNorth America
AdvertiserBrand
The challenge
A wellness and rejuvenation brand wanted more people to see wellness products, in United States, Canada, Puerto Rico, without a big media budget or a marketing team running it every day.
What they did
- Ran 99 campaigns on Pop-under, split by offer and country.
- Used a fixed price, so every impression cost the same and the budget was fully predictable.
- Capped frequency on 25 of 99 campaigns so the same person didn't see the ad too often.
- Turned on AI optimization on 29 of 99 campaigns to shift budget toward what worked.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
United States71%
Canada27%
Puerto Rico2%
Devices
Impressions by device
Mobile · 51%
Desktop · 43%
Tablet · 5%
Best time of day
Hour by hour (UTC)
0
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Darker = more impressions. Strongest hours (UTC): 14:00, 15:00, 16:00, 17:00.
Ad formats
How the impressions split
~98%of impressions from pop-under · paid per view
~2%of impressions from display · CTR 0.26%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Pop-under | Smart CPM | $10/day | — | United States | Mobile | 40–50K | — | — | 200+ | Feb–Nov | |
| Campaign 2Pop-under | Fixed CPM | $10/day | 1/day | United States | Mobile | 40–50K | — | — | 200+ | Feb–Nov | |
| Campaign 3Pop-under | Fixed CPM | $8/day | — | Canada | Mobile | 40–50K | — | — | 200+ | Feb–Oct | |
| Campaign 4Pop-under | Fixed CPM | $22/day | — | United States | Mobile | 40–50K | — | — | 200+ | Feb–Aug | |
| Campaign 5Pop-under | Fixed CPM | $10/day | — | United States | Desktop | 30–40K | — | — | 200+ | Feb–Oct |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
10 months on PPCmate, month by month
Feb~40K3888 conv.First month
Mar~46K5265 conv.
Apr~54K5562 conv.
May~66K10476 conv.
Jun~76K12015 conv.
Jul~75K9855 conv.
Aug~93K10773 conv.
Sep~91K14661 conv.
Oct~95K11826 conv.
Nov~121K13608 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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