Case studies › Health & Beauty

How a fitness coach promotes online training plans in India and Bangladesh with pop-under ads

A fitness coach promoted online training plans with pop-under ads on PPCmate, reaching 1–2M impressions over 6 months.

Pop-underLeadsAsia-PacificBrand

1–2Mimpressions

6K+tracked conversions

6 countries6 months running

At a glance

IndustryHealth & Beauty

GoalLeads

Ad formatsPop-under

RegionAsia-Pacific

AdvertiserBrand

The challenge

A fitness coach wanted more people to see online training plans, in India, Bangladesh, Nepal, without a big media budget or a marketing team running it every day.

What they did

Ran 9 campaigns on Pop-under.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 4 of 9 campaigns.
Kept spend on proven placements with an allow list on 3 of 9 campaigns.
Used day-parting on 6 of 9 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 5 of 9 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

India58%

Bangladesh23%

Nepal13%

Poland3%

Japan2%

Qatar1%

Devices

Impressions by device

Mobile · 83%

Desktop · 16%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 11:00, 12:00, 13:00, 14:00.

Ad formats

How the impressions split

~100%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Smart CPM	$10/day	3/day	India	Desktop	350–400K	—	—	2K+	Jun–Nov
Campaign 2Pop-under	Smart CPM	$10/day	3/day	Bangladesh	Mobile	200–250K	—	—	1K+	Jul–Nov
Campaign 3Pop-under	Fixed CPM	$50/day	2/day	Nepal	Mobile	160–170K	—	—	1K+	Aug–Nov
Campaign 4Pop-under	Fixed CPM	$100/day	1/day	India	Mobile	160–170K	—	—	700+	Sep–Nov
Campaign 5Pop-under	Fixed CPM	$25/day	3/day	Bangladesh	Desktop	100–110K	—	—	400+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~147K788 conv.First month

Jul~190K875 conv.

Aug~213K838 conv.

Sep~267K1170 conv.

Oct~261K1459 conv.

Nov~289K1356 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.