Case studies › Gaming

A casual racing game promotes game installs to 6M+ people in Australia and Japan

A casual racing game promoted game installs with YouTube and push ads on PPCmate, reaching 6–7M impressions over 9 months, at 1.15–1.20% click-through rate.

YouTubePushApp installsAsia-PacificApp developer

6–7Mimpressions

70–80Kclicks

1.15–1.20%click-through rate

4K+tracked conversions

At a glance

IndustryGaming

GoalApp installs

Ad formatsYouTube, Push

RegionAsia-Pacific

AdvertiserApp developer

The challenge

A casual racing game wanted more people to see game installs, in Australia, Japan, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 36 campaigns on YouTube and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 19 of 36 campaigns.
Kept spend on proven placements with an allow list on 15 of 36 campaigns.
Used day-parting on 23 of 36 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 15 of 36 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Australia58%

Japan23%

Malaysia13%

Peru3%

Poland2%

Italy1%

Devices

Impressions by device

Mobile · 79%

Desktop · 19%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 6:00, 14:00, 21:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from YouTube · CTR 1.08%

~30%of impressions from push · CTR 0.78%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPM	$25/day	1/day	Australia	Desktop	800–850K	6K+	0.75%	400+	Mar–Nov
Campaign 2YouTube	Fixed CPM	$50/day	1/day	Japan	Mobile	450–500K	6K+	1.35%	300+	Apr–Nov
Campaign 3YouTube	Fixed CPM	$50/day	3/day	Malaysia	Mobile	400–450K	3K+	0.93%	200+	May–Nov
Campaign 4Push	Smart CPM	$100/day	3/day	Australia	Mobile	300–350K	3K+	0.92%	200+	Jun–Nov
Campaign 5YouTube	Fixed CPM	$25/day	2/day	Japan	Desktop	300–350K	2K+	0.95%	200+	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~400KCTR 0.91%First month

Apr~425KCTR 0.88%

May~494KCTR 1.07%

Jun~669KCTR 1.14%

Jul~693KCTR 1.09%

Aug~823KCTR 1.08%

Sep~873KCTR 1.28%

Oct~879KCTR 1.43%

Nov~993KCTR 1.29%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.