Case studies › Gaming

A mobile game studio promotes game installs to 350K+ people in France

A mobile game studio promoted game installs with pop-under and push ads on PPCmate, reaching 350–400K impressions over 10 months.

Pop-underPushApp installsEuropeApp developer

350–400Kimpressions

1K+tracked conversions

6 countries10 months running

At a glance

IndustryGaming

GoalApp installs

Ad formatsPop-under, Push

RegionEurope

AdvertiserApp developer

The challenge

A mobile game studio wanted more people to see game installs, in France, Switzerland, Germany, without a big media budget or a marketing team running it every day.

What they did

Ran 54 campaigns on Pop-under and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 36 of 54 campaigns.
Kept spend on proven placements with an allow list on 20 of 54 campaigns.
Used day-parting on 32 of 54 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 27 of 54 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

France58%

Switzerland23%

Germany13%

Japan3%

Italy2%

Egypt1%

Devices

Impressions by device

Mobile · 58%

Desktop · 39%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 12:00, 13:00, 14:00, 15:00.

Ad formats

How the impressions split

~70%of impressions from pop-under · paid per view

~30%of impressions from push · CTR 0.70%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPM	$10/day	1/day	France	Desktop	80–90K	500+	0.68%	29	Feb–Nov
Campaign 2Pop-under	Smart CPM	$50/day	3/day	Switzerland	Mobile	15–20K	—	—	100+	Mar–Nov
Campaign 3Pop-under	Fixed CPM	$100/day	1/day	Germany	Mobile	10–15K	—	—	79	Apr–Nov
Campaign 4Push	Fixed CPM	$20/day	3/day	France	Mobile	10–15K	94	0.73%	6	May–Nov
Campaign 5Pop-under	Smart CPM	$20/day	2/day	Switzerland	Desktop	10–15K	—	—	53	Jun–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~18K85 conv.First month

Mar~22K92 conv.

Apr~26K141 conv.

May~31K147 conv.

Jun~36K165 conv.

Jul~36K180 conv.

Aug~45K171 conv.

Sep~48K264 conv.

Oct~46K172 conv.

Nov~56K254 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.