Case studies › Apps & Utilities
A food delivery app grows results month after month in Australia and Japan
A food delivery app promoted first orders with YouTube and push ads on PPCmate, reaching 400–450K impressions over 8 months, at 1.00–1.05% click-through rate.
YouTubePushApp installsAsia-PacificBrand
400–450Kimpressions
4K+clicks
1.00–1.05%click-through rate
200+tracked conversions
At a glance
IndustryApps & Utilities
GoalApp installs
Ad formatsYouTube, Push
RegionAsia-Pacific
AdvertiserBrand
The challenge
A food delivery app wanted more people to see first orders, in Australia, Japan, Malaysia, without a big media budget or a marketing team running it every day.
What they did
- Ran 42 campaigns on YouTube and Push, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 24 of 42 campaigns.
- Kept spend on proven placements with an allow list on 18 of 42 campaigns.
- Used day-parting on 27 of 42 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 21 of 42 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
Australia58%
Japan23%
Malaysia13%
Poland3%
Japan2%
Egypt1%
Devices
Impressions by device
Mobile · 74%
Desktop · 24%
Tablet · 2%
Best time of day
Hour by hour (UTC)
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Darker = higher click-through rate. Strongest hours (UTC): 1:00, 4:00, 12:00, 15:00.
Ad formats
How the impressions split
~70%of impressions from YouTube · CTR 1.08%
~30%of impressions from push · CTR 0.62%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Push | Smart CPM | $25/day | 1/day | Australia | Desktop | 90–100K | 600+ | 0.75% | 51 | Apr–Nov | |
| Campaign 2YouTube | Fixed CPM | $10/day | 1/day | Japan | Mobile | 30–40K | 400+ | 1.41% | 27 | May–Nov | |
| Campaign 3YouTube | Smart CPM | $100/day | 3/day | Malaysia | Mobile | 30–40K | 400+ | 1.34% | 20 | Jun–Nov | |
| Campaign 4Push | Smart CPM | $100/day | 3/day | Australia | Mobile | 20–25K | 100+ | 0.71% | 10 | Jul–Nov | |
| Campaign 5YouTube | Smart CPM | $100/day | 2/day | Japan | Desktop | 15–20K | 200+ | 1.18% | 14 | Aug–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
8 months on PPCmate, month by month
Apr~33KCTR 0.80%First month
May~35KCTR 0.76%
Jun~43KCTR 0.96%
Jul~56KCTR 0.92%
Aug~55KCTR 1.11%
Sep~64KCTR 1.09%
Oct~67KCTR 0.99%
Nov~81KCTR 1.16%Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
Related case studies
CASE STUDY🇲🇽🇧🇷🇵🇪
400–450K
A kids learning app wins 400K+ impressions in Mexico at a low costRead case study →
CASE STUDY🇦🇺🇯🇵🇲🇾
6–7M
A casual racing game promotes game installs to 6M+ people in Australia and JapanRead case study →
CASE STUDY🇺🇸🇬🇧
110–120K
A social discovery app tests pop and push for US and UK downloadsRead case study →