Case studies › Education

A kids learning app wins 400K+ impressions in Mexico at a low cost

A kids learning app promoted app downloads with YouTube and push ads on PPCmate, reaching 400–450K impressions over 8 months, at 1.05–1.10% click-through rate.

YouTubePushApp installsLATAMApp developer

400–450Kimpressions

4K+clicks

1.05–1.10%click-through rate

200+tracked conversions

At a glance

IndustryEducation

GoalApp installs

Ad formatsYouTube, Push

RegionLATAM

AdvertiserApp developer

The challenge

A kids learning app wanted more people to see app downloads, in Mexico, Brazil, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 44 campaigns on YouTube and Push, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 27 of 44 campaigns.
Kept spend on proven placements with an allow list on 22 of 44 campaigns.
Used day-parting on 25 of 44 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 23 of 44 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Mexico58%

Brazil23%

Peru13%

Peru3%

Italy2%

Qatar1%

Devices

Impressions by device

Mobile · 74%

Desktop · 24%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 5:00, 10:00, 15:00, 16:00.

Ad formats

How the impressions split

~70%of impressions from YouTube · CTR 1.01%

~30%of impressions from push · CTR 0.70%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPM	$25/day	3/day	Mexico	Desktop	70–80K	600+	0.95%	43	Apr–Nov
Campaign 2YouTube	Smart CPM	$20/day	3/day	Brazil	Mobile	25–30K	300+	1.23%	19	May–Nov
Campaign 3YouTube	Fixed CPM	$50/day	2/day	Peru	Mobile	20–25K	300+	1.41%	18	Jun–Nov
Campaign 4Push	Fixed CPM	$20/day	3/day	Mexico	Mobile	20–25K	100+	0.83%	14	Jul–Nov
Campaign 5YouTube	Fixed CPM	$25/day	3/day	Brazil	Desktop	15–20K	200+	1.08%	13	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~26KCTR 0.74%First month

May~31KCTR 0.80%

Jun~38KCTR 0.90%

Jul~45KCTR 0.98%

Aug~53KCTR 0.92%

Sep~64KCTR 1.22%

Oct~72KCTR 1.25%

Nov~79KCTR 1.27%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.