Case studies › Education

An online course platform reaches 4M+ people in Germany with Reddit and push ads

An online course platform promoted course enrolments with Reddit and push ads on PPCmate, reaching 4–5M impressions over 5 months, at 0.60–0.65% click-through rate.

RedditPushSign-upsEuropeBrand

4–5Mimpressions

25–30Kclicks

0.60–0.65%click-through rate

1K+tracked conversions

At a glance

IndustryEducation

GoalSign-ups

Ad formatsReddit, Push

RegionEurope

AdvertiserBrand

The challenge

An online course platform wanted more people to see course enrolments, in Germany, Switzerland, France, without a big media budget or a marketing team running it every day.

What they did

Ran 28 campaigns on Reddit and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 19 of 28 campaigns.
Kept spend on proven placements with an allow list on 10 of 28 campaigns.
Used day-parting on 21 of 28 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 14 of 28 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Germany58%

Switzerland23%

France13%

Japan3%

Australia2%

Italy1%

Devices

Impressions by device

Mobile · 61%

Desktop · 36%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 14:00, 16:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from Reddit · CTR 0.57%

~30%of impressions from push · CTR 0.70%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPC	$25/day	1/day	Germany	Desktop	600–650K	4K+	0.72%	300+	Jul–Nov
Campaign 2Reddit	Smart CPC	$10/day	3/day	Switzerland	Mobile	350–400K	3K+	0.87%	200+	Aug–Nov
Campaign 3Reddit	Fixed CPC	$25/day	3/day	France	Mobile	350–400K	2K+	0.71%	100+	Sep–Nov
Campaign 4Push	Fixed CPC	$100/day	1/day	Germany	Mobile	300–350K	3K+	0.94%	200+	Oct–Nov
Campaign 5Reddit	Smart CPC	$50/day	3/day	Switzerland	Desktop	250–300K	2K+	0.82%	100+	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~671KCTR 0.42%First month

Aug~811KCTR 0.50%

Sep~849KCTR 0.54%

Oct~1.0MCTR 0.68%

Nov~1.2MCTR 0.85%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.