Case studies › Media & Entertainment

How an anime platform promotes new subscribers in Germany and Switzerland with Reddit and push ads

An anime platform promoted new subscribers with Reddit and push ads on PPCmate, reaching 1–2M impressions over 6 months, at 0.60–0.65% click-through rate.

RedditPushSign-upsEuropeBrand

1–2Mimpressions

10–15Kclicks

0.60–0.65%click-through rate

700+tracked conversions

At a glance

IndustryMedia & Entertainment

GoalSign-ups

Ad formatsReddit, Push

RegionEurope

AdvertiserBrand

The challenge

An anime platform wanted more people to see new subscribers, in Germany, Switzerland, France, without a big media budget or a marketing team running it every day.

What they did

Ran 47 campaigns on Reddit and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 33 of 47 campaigns.
Kept spend on proven placements with an allow list on 15 of 47 campaigns.
Used day-parting on 35 of 47 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 27 of 47 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Germany58%

Switzerland23%

France13%

Peru3%

Australia2%

Poland1%

Devices

Impressions by device

Mobile · 62%

Desktop · 35%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 12:00, 13:00, 21:00.

Ad formats

How the impressions split

~70%of impressions from Reddit · CTR 0.56%

~30%of impressions from push · CTR 0.61%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$100/day	1/day	Germany	Desktop	200–250K	1K+	0.85%	100+	Jun–Nov
Campaign 2Reddit	Smart CPC	$25/day	1/day	Switzerland	Mobile	180–190K	1K+	0.78%	100+	Jul–Nov
Campaign 3Reddit	Smart CPC	$100/day	3/day	France	Mobile	170–180K	1K+	0.66%	81	Aug–Nov
Campaign 4Push	Smart CPC	$10/day	3/day	Germany	Mobile	110–120K	700+	0.67%	62	Sep–Nov
Campaign 5Reddit	Fixed CPC	$20/day	1/day	Switzerland	Desktop	90–100K	800+	0.95%	65	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~171KCTR 0.46%First month

Jul~216KCTR 0.54%

Aug~266KCTR 0.63%

Sep~291KCTR 0.63%

Oct~347KCTR 0.79%

Nov~394KCTR 0.68%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.