Case studies › SaaS & B2B

A CRM software company reaches 400K+ people in Germany and Switzerland with Reddit and push ads

A CRM software company promoted free trials with Reddit and push ads on PPCmate, reaching 400–450K impressions over 4 months, at 0.85–0.90% click-through rate.

RedditPushSign-upsEuropeBrand

400–450Kimpressions

3K+clicks

0.85–0.90%click-through rate

200+tracked conversions

At a glance

IndustrySaaS & B2B

GoalSign-ups

Ad formatsReddit, Push

RegionEurope

AdvertiserBrand

The challenge

A CRM software company wanted more people to see free trials, in Germany, Switzerland, France, without a big media budget or a marketing team running it every day.

What they did

Ran 38 campaigns on Reddit and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 27 of 38 campaigns.
Kept spend on proven placements with an allow list on 10 of 38 campaigns.
Used day-parting on 25 of 38 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 22 of 38 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Germany58%

Switzerland23%

France13%

Egypt3%

Qatar2%

Poland1%

Devices

Impressions by device

Mobile · 67%

Desktop · 30%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 14:00, 22:00, 23:00.

Ad formats

How the impressions split

~70%of impressions from Reddit · CTR 0.83%

~30%of impressions from push · CTR 0.83%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$100/day	3/day	Germany	Desktop	40–50K	400+	0.89%	22	Aug–Nov
Campaign 2Reddit	Smart CPC	$20/day	2/day	Switzerland	Mobile	30–40K	200+	0.75%	18	Sep–Nov
Campaign 3Reddit	Smart CPC	$20/day	3/day	France	Mobile	20–25K	100+	0.81%	14	Oct–Nov
Campaign 4Push	Fixed CPC	$25/day	3/day	Germany	Mobile	20–25K	100+	0.89%	14	Nov
Campaign 5Reddit	Smart CPC	$50/day	3/day	Switzerland	Desktop	20–25K	100+	0.71%	9	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~86KCTR 0.63%First month

Sep~88KCTR 0.69%

Oct~105KCTR 0.99%

Nov~142KCTR 1.05%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.