Case studies › SaaS & B2B

An accounting software scales free trials across 6 countries with Reddit and push ads

An accounting software promoted free trials with Reddit and push ads on PPCmate, reaching 14–15M impressions over 8 months, at 0.60–0.65% click-through rate.

RedditPushSign-upsMiddle East & AfricaBrand

14–15Mimpressions

90–100Kclicks

0.60–0.65%click-through rate

5K+tracked conversions

At a glance

IndustrySaaS & B2B

GoalSign-ups

Ad formatsReddit, Push

RegionMiddle East & Africa

AdvertiserBrand

The challenge

An accounting software wanted more people to see free trials, in UAE, Saudi Arabia, Qatar, without a big media budget or a marketing team running it every day.

What they did

Ran 47 campaigns on Reddit and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 35 of 47 campaigns.
Kept spend on proven placements with an allow list on 15 of 47 campaigns.
Used day-parting on 23 of 47 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 20 of 47 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

UAE58%

Saudi Arabia23%

Qatar13%

Italy3%

Poland2%

Australia1%

Devices

Impressions by device

Mobile · 69%

Desktop · 28%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 7:00, 11:00, 20:00.

Ad formats

How the impressions split

~70%of impressions from Reddit · CTR 0.63%

~30%of impressions from push · CTR 0.65%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPC	$10/day	3/day	UAE	Desktop	2–3M	25–30K	0.89%	1K+	Apr–Nov
Campaign 2Reddit	Smart CPC	$25/day	3/day	Saudi Arabia	Mobile	2–3M	15–20K	0.74%	1K+	May–Nov
Campaign 3Reddit	Fixed CPC	$25/day	2/day	Qatar	Mobile	1–2M	10–15K	0.92%	800+	Jun–Nov
Campaign 4Push	Fixed CPC	$20/day	2/day	UAE	Mobile	850–900K	6K+	0.74%	300+	Jul–Nov
Campaign 5Reddit	Fixed CPC	$25/day	3/day	Saudi Arabia	Desktop	500–550K	3K+	0.73%	200+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~1.1MCTR 0.44%First month

May~1.3MCTR 0.52%

Jun~1.4MCTR 0.60%

Jul~1.7MCTR 0.63%

Aug~1.9MCTR 0.58%

Sep~2.0MCTR 0.66%

Oct~2.3MCTR 0.77%

Nov~2.8MCTR 0.67%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.