Case studies › Media & Entertainment
How a podcast network promotes new listeners in the Philippines and Indonesia with YouTube and video ads
A podcast network promoted new listeners with YouTube and video ads on PPCmate, reaching 750–800K impressions over 9 months, at 0.95–1.00% click-through rate.
YouTubeVideoAwarenessAsia-PacificBrand
750–800Kimpressions
7K+clicks
0.95–1.00%click-through rate
400+tracked conversions
At a glance
IndustryMedia & Entertainment
GoalAwareness
Ad formatsYouTube, Video
RegionAsia-Pacific
AdvertiserBrand
The challenge
A podcast network wanted more people to see new listeners, in Philippines, Indonesia, Thailand, without a big media budget or a marketing team running it every day.
What they did
- Ran 25 campaigns on YouTube and Video, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 16 of 25 campaigns.
- Kept spend on proven placements with an allow list on 7 of 25 campaigns.
- Used day-parting on 16 of 25 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 14 of 25 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
Philippines58%
Indonesia23%
Thailand13%
Poland3%
Japan2%
Australia1%
Devices
Impressions by device
Mobile · 59%
Desktop · 38%
Tablet · 3%
Best time of day
Hour by hour (UTC)
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Darker = higher click-through rate. Strongest hours (UTC): 6:00, 7:00, 10:00, 11:00.
Ad formats
How the impressions split
~70%of impressions from YouTube · CTR 0.82%
~30%of impressions from video · CTR 0.77%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Video | Smart CPM | $20/day | 2/day | Philippines | Desktop | 110–120K | 1K+ | 0.92% | 75 | Mar–Nov | |
| Campaign 2YouTube | Smart CPM | $20/day | 3/day | Indonesia | Mobile | 110–120K | 1K+ | 1.35% | 100+ | Apr–Nov | |
| Campaign 3YouTube | Fixed CPM | $10/day | 2/day | Thailand | Mobile | 70–80K | 800+ | 1.18% | 67 | May–Nov | |
| Campaign 4Video | Smart CPM | $100/day | 3/day | Philippines | Mobile | 50–60K | 500+ | 1.07% | 39 | Jun–Nov | |
| Campaign 5YouTube | Fixed CPM | $10/day | 3/day | Indonesia | Desktop | 40–50K | 500+ | 1.30% | 39 | Jul–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
9 months on PPCmate, month by month
Mar~46KCTR 0.70%First month
Apr~60KCTR 0.65%
May~67KCTR 0.83%
Jun~78KCTR 0.80%
Jul~81KCTR 0.96%
Aug~106KCTR 1.02%
Sep~110KCTR 0.98%
Oct~130KCTR 1.06%Peak
Nov~118KCTR 1.23%Latest
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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