Case studies › Apps & Utilities
A language learning app wins 10M+ impressions in the UK at a low cost
A language learning app promoted free trials with video and display ads on PPCmate, reaching 10–11M impressions over 5 months, at 1.00–1.05% click-through rate.
VideoDisplayApp installsEuropeApp developer
10–11Mimpressions
100–110Kclicks
1.00–1.05%click-through rate
6K+tracked conversions
At a glance
IndustryApps & Utilities
GoalApp installs
Ad formatsVideo, Display
RegionEurope
AdvertiserApp developer
The challenge
A language learning app wanted more people to see free trials, in United Kingdom, Ireland, France, without a big media budget or a marketing team running it every day.
What they did
- Ran 27 campaigns on Video and Display, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 16 of 27 campaigns.
- Kept spend on proven placements with an allow list on 12 of 27 campaigns.
- Used day-parting on 18 of 27 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 13 of 27 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
United Kingdom58%
Ireland23%
France13%
Italy3%
Australia2%
Japan1%
Devices
Impressions by device
Mobile · 84%
Desktop · 15%
Tablet · 1%
Best time of day
Hour by hour (UTC)
0
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8
9
10
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Darker = higher click-through rate. Strongest hours (UTC): 1:00, 5:00, 13:00, 23:00.
Ad formats
How the impressions split
~70%of impressions from video · CTR 1.00%
~30%of impressions from display · CTR 0.38%
Vs. the platform
Click-through rate: above typical
This case 1.01%
LowTypical video 0.05–0.17%High
Typical = middle half of 11 video campaigns on PPCmate since February 2026.
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Display | Smart CPM | $10/day | 3/day | United Kingdom | Desktop | 1–2M | 5K+ | 0.48% | 400+ | Jul–Nov | |
| Campaign 2Video | Smart CPM | $10/day | 3/day | Ireland | Mobile | 1–2M | 10–15K | 1.06% | 600+ | Aug–Nov | |
| Campaign 3Video | Fixed CPM | $20/day | 2/day | France | Mobile | 950K–1M | 10–15K | 1.30% | 700+ | Sep–Nov | |
| Campaign 4Display | Smart CPM | $50/day | 3/day | United Kingdom | Mobile | 650–700K | 2K+ | 0.45% | 200+ | Oct–Nov | |
| Campaign 5Video | Smart CPM | $100/day | 3/day | Ireland | Desktop | 450–500K | 5K+ | 1.05% | 200+ | Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
5 months on PPCmate, month by month
Jul~1.4MCTR 0.77%First month
Aug~1.7MCTR 0.84%
Sep~1.9MCTR 0.87%
Oct~2.3MCTR 1.10%
Nov~2.8MCTR 1.27%Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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