Case studies › Media & Entertainment

An indie film studio reaches 2M+ people in India with display and video ads

An indie film studio promoted a film release with display and video ads on PPCmate, reaching 2–3M impressions over 4 months, at 0.35–0.40% click-through rate.

DisplayVideoAwarenessAsia-PacificBrand

2–3Mimpressions

10–15Kclicks

0.35–0.40%click-through rate

500+tracked conversions

At a glance

IndustryMedia & Entertainment

GoalAwareness

Ad formatsDisplay, Video

RegionAsia-Pacific

AdvertiserBrand

The challenge

An indie film studio wanted more people to see a film release, in India, Bangladesh, Nepal, without a big media budget or a marketing team running it every day.

What they did

Ran 19 campaigns on Display and Video, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 12 of 19 campaigns.
Kept spend on proven placements with an allow list on 5 of 19 campaigns.
Used day-parting on 13 of 19 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 9 of 19 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

India58%

Bangladesh23%

Nepal13%

Italy3%

Egypt2%

Qatar1%

Devices

Impressions by device

Mobile · 82%

Desktop · 17%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 11:00, 14:00, 17:00.

Ad formats

How the impressions split

~70%of impressions from display · CTR 0.38%

~30%of impressions from video · CTR 1.10%

Vs. the platform

Click-through rate: above typical

This case 0.36%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Video	Smart CPM	$10/day	1/day	India	Desktop	850–900K	9K+	1.15%	700+	Aug–Nov
Campaign 2Display	Fixed CPM	$50/day	1/day	Bangladesh	Mobile	350–400K	1K+	0.41%	100+	Sep–Nov
Campaign 3Display	Smart CPM	$10/day	3/day	Nepal	Mobile	300–350K	900+	0.31%	65	Oct–Nov
Campaign 4Video	Fixed CPM	$100/day	3/day	India	Mobile	200–250K	1K+	0.88%	100+	Nov
Campaign 5Display	Smart CPM	$50/day	3/day	Bangladesh	Desktop	180–190K	600+	0.33%	49	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~493KCTR 0.28%First month

Sep~664KCTR 0.31%

Oct~784KCTR 0.38%

Nov~839KCTR 0.43%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.