Case studies › Media & Entertainment

A comedy channel scales video views across 12 countries with native and display ads

A comedy channel promoted video views with native and display ads on PPCmate, reaching 1–2M impressions over 7 months, at 0.45–0.50% click-through rate.

NativeDisplayAwarenessLATAMBrand

1–2Mimpressions

7K+clicks

0.45–0.50%click-through rate

400+tracked conversions

At a glance

IndustryMedia & Entertainment

GoalAwareness

Ad formatsNative, Display

RegionLATAM

AdvertiserBrand

The challenge

A comedy channel wanted more people to see video views, in Brazil, Mexico, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 60 campaigns on Native and Display, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 42 of 60 campaigns.
Kept spend on proven placements with an allow list on 17 of 60 campaigns.
Used day-parting on 44 of 60 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 31 of 60 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Brazil58%

Mexico23%

Peru13%

Italy3%

Japan2%

Australia1%

Devices

Impressions by device

Mobile · 58%

Desktop · 39%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 9:00, 10:00, 12:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from native · CTR 0.50%

~30%of impressions from display · CTR 0.33%

Vs. the platform

Click-through rate: above typical

This case 0.47%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Fixed CPC	$20/day	2/day	Brazil	Desktop	450–500K	2K+	0.47%	100+	May–Nov
Campaign 2Native	Fixed CPC	$10/day	1/day	Mexico	Mobile	160–170K	1K+	0.62%	57	Jun–Nov
Campaign 3Native	Smart CPC	$50/day	3/day	Peru	Mobile	130–140K	600+	0.46%	47	Jul–Nov
Campaign 4Display	Fixed CPC	$10/day	3/day	Brazil	Mobile	120–130K	400+	0.39%	29	Aug–Nov
Campaign 5Native	Smart CPC	$20/day	3/day	Mexico	Desktop	30–40K	100+	0.50%	10	Sep–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

7 months on PPCmate, month by month

May~140KCTR 0.37%First month

Jun~171KCTR 0.34%

Jul~207KCTR 0.37%

Aug~222KCTR 0.46%

Sep~254KCTR 0.53%

Oct~281KCTR 0.48%

Nov~322KCTR 0.60%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.