Case studies › E-commerce

How a pet supplies store promotes pet food and toys in Nigeria and Egypt with push ads

A pet supplies store promoted pet food and toys with push ads on PPCmate, reaching 2–3M impressions over 8 months, at 0.65–0.70% click-through rate.

PushSales / CPAMiddle East & AfricaBrand

2–3Mimpressions

20–25Kclicks

0.65–0.70%click-through rate

1K+tracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsPush

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A pet supplies store wanted more people to see pet food and toys, in Nigeria, Egypt, Algeria, without a big media budget or a marketing team running it every day.

What they did

Ran 58 campaigns on Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 38 of 58 campaigns.
Kept spend on proven placements with an allow list on 16 of 58 campaigns.
Used day-parting on 36 of 58 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 28 of 58 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Nigeria58%

Egypt23%

Algeria13%

Qatar3%

Peru2%

Egypt1%

Devices

Impressions by device

Mobile · 82%

Desktop · 16%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 3:00, 9:00, 10:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.71%

Vs. the platform

Click-through rate: above typical

This case 0.70%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$25/day	3/day	Nigeria	Desktop	300–350K	2K+	0.67%	100+	Apr–Nov
Campaign 2Push	Fixed CPC	$25/day	2/day	Egypt	Mobile	300–350K	2K+	0.92%	100+	May–Nov
Campaign 3Push	Smart CPC	$25/day	2/day	Algeria	Mobile	160–170K	1K+	0.83%	92	Jun–Nov
Campaign 4Push	Fixed CPC	$50/day	3/day	Nigeria	Mobile	160–170K	1K+	0.98%	80	Jul–Nov
Campaign 5Push	Smart CPC	$50/day	1/day	Egypt	Desktop	150–160K	1K+	0.63%	64	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~203KCTR 0.50%First month

May~277KCTR 0.52%

Jun~280KCTR 0.54%

Jul~359KCTR 0.56%

Aug~393KCTR 0.66%

Sep~421KCTR 0.84%

Oct~480KCTR 0.80%

Nov~566KCTR 0.84%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.