Case studies › E-commerce

A beauty store brings US shoppers to new products with push

A beauty e-commerce store promoted beauty products with push ads on PPCmate, reaching 350–400K impressions over 5 months, at 0.65–0.70% click-through rate.

PushSales / CPANorth AmericaBrand

350–400Kimpressions

2K+clicks

0.65–0.70%click-through rate

100+tracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsPush

RegionNorth America

AdvertiserBrand

The challenge

A beauty e-commerce store wanted more people to see beauty products, in United States, without a big media budget or a marketing team running it every day.

What they did

Ran 7 campaigns on Push.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 5 of 7 campaigns so the same person didn't see the ad too often.
Used day-parting on 1 of 7 campaigns to run only in the best hours.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States100%

Devices

Impressions by device

Mobile · 13%

Desktop · 85%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 3:00, 8:00, 11:00, 14:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.60%

Vs. the platform

Click-through rate: above typical

This case 0.69%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

	Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
	Campaign 1Push	Fixed CPC	$3/day	—	United States	Desktop	200–250K	1K+	0.82%	93	Mar–Jun
	Campaign 2Push	Fixed CPC	$2/day	—	United States	Desktop	170–180K	1K+	0.78%	86	Mar–Jul

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Mar~52KCTR 0.53%First month

Apr~67KCTR 0.57%

May~78KCTR 0.69%

Jun~79KCTR 0.71%

Jul~99KCTR 0.86%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.