Case studies › Health & Beauty

A men's grooming brand reaches 13M+ people in Brazil with push ads

A men's grooming brand promoted grooming kits with push ads on PPCmate, reaching 13–14M impressions over 10 months, at 0.85–0.90% click-through rate.

PushSales / CPALATAMBrand

13–14Mimpressions

120–130Kclicks

0.85–0.90%click-through rate

7K+tracked conversions

At a glance

IndustryHealth & Beauty

GoalSales / CPA

Ad formatsPush

RegionLATAM

AdvertiserBrand

The challenge

A men's grooming brand wanted more people to see grooming kits, in Brazil, Mexico, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 32 campaigns on Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 23 of 32 campaigns.
Kept spend on proven placements with an allow list on 8 of 32 campaigns.
Used day-parting on 22 of 32 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 18 of 32 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Brazil58%

Mexico23%

Peru13%

Qatar3%

Australia2%

Peru1%

Devices

Impressions by device

Mobile · 80%

Desktop · 18%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 8:00, 17:00, 19:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.89%

Vs. the platform

Click-through rate: above typical

This case 0.88%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$50/day	3/day	Brazil	Desktop	4–5M	30–40K	0.83%	2K+	Feb–Nov
Campaign 2Push	Smart CPC	$50/day	3/day	Mexico	Mobile	800–850K	7K+	0.98%	400+	Mar–Nov
Campaign 3Push	Smart CPC	$20/day	1/day	Peru	Mobile	650–700K	6K+	0.97%	300+	Apr–Nov
Campaign 4Push	Smart CPC	$10/day	2/day	Brazil	Mobile	450–500K	3K+	0.68%	100+	May–Nov
Campaign 5Push	Smart CPC	$20/day	3/day	Mexico	Desktop	450–500K	3K+	0.83%	200+	Jun–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~772KCTR 0.53%First month

Mar~843KCTR 0.59%

Apr~1.1MCTR 0.72%

May~1.3MCTR 0.79%

Jun~1.2MCTR 0.81%

Jul~1.6MCTR 0.87%

Aug~1.7MCTR 0.95%

Sep~1.7MCTR 0.96%

Oct~1.8MCTR 0.96%

Nov~1.9MCTR 1.12%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.