Case studies › Media & Publishing

A local news network wins 350K+ impressions in France and Switzerland at a low cost

A local news network promoted local news with in-page push and push ads on PPCmate, reaching 350–400K impressions over 5 months, at 1.25–1.30% click-through rate.

In-Page PushPushTrafficEuropeBrand

350–400Kimpressions

4K+clicks

1.25–1.30%click-through rate

200+tracked conversions

At a glance

IndustryMedia & Publishing

GoalTraffic

Ad formatsIn-Page Push, Push

RegionEurope

AdvertiserBrand

The challenge

A local news network wanted more people to see local news, in France, Switzerland, Germany, without a big media budget or a marketing team running it every day.

What they did

Ran 15 campaigns on In-Page Push and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 11 of 15 campaigns.
Kept spend on proven placements with an allow list on 7 of 15 campaigns.
Used day-parting on 7 of 15 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 6 of 15 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

France58%

Switzerland23%

Germany13%

Italy3%

Japan2%

Egypt1%

Devices

Impressions by device

Mobile · 84%

Desktop · 14%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 6:00, 18:00, 23:00.

Ad formats

How the impressions split

~70%of impressions from in-page push · CTR 1.33%

~30%of impressions from push · CTR 0.83%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$25/day	3/day	France	Desktop	70–80K	600+	0.97%	57	Jul–Nov
Campaign 2In-Page Push	Fixed CPC	$100/day	3/day	Switzerland	Mobile	40–50K	400+	0.94%	32	Aug–Nov
Campaign 3In-Page Push	Fixed CPC	$50/day	2/day	Germany	Mobile	30–40K	400+	1.24%	28	Sep–Nov
Campaign 4Push	Smart CPC	$50/day	1/day	France	Mobile	25–30K	100+	0.70%	15	Oct–Nov
Campaign 5In-Page Push	Smart CPC	$50/day	2/day	Switzerland	Desktop	15–20K	100+	0.97%	11	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~53KCTR 0.87%First month

Aug~60KCTR 0.90%

Sep~66KCTR 1.29%

Oct~87KCTR 1.46%

Nov~91KCTR 1.55%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.