Case studies › E-commerce

A furniture retailer grows results month after month in Poland and Germany

A furniture retailer promoted furniture deals with pop-under ads on PPCmate, reaching 450–500K impressions over 10 months.

Pop-underTrafficEuropeBrand

450–500Kimpressions

2K+tracked conversions

6 countries10 months running

At a glance

IndustryE-commerce

GoalTraffic

Ad formatsPop-under

RegionEurope

AdvertiserBrand

The challenge

A furniture retailer wanted more people to see furniture deals, in Poland, Germany, Italy, without a big media budget or a marketing team running it every day.

What they did

Ran 26 campaigns on Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 20 of 26 campaigns.
Kept spend on proven placements with an allow list on 6 of 26 campaigns.
Used day-parting on 19 of 26 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 8 of 26 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Poland58%

Germany23%

Italy13%

Qatar3%

Poland2%

Australia1%

Devices

Impressions by device

Mobile · 66%

Desktop · 31%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 14:00, 15:00, 16:00, 17:00.

Ad formats

How the impressions split

~100%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Smart CPM	$10/day	3/day	Poland	Desktop	50–60K	—	—	300+	Feb–Nov
Campaign 2Pop-under	Fixed CPM	$25/day	3/day	Germany	Mobile	50–60K	—	—	200+	Mar–Nov
Campaign 3Pop-under	Smart CPM	$50/day	3/day	Italy	Mobile	30–40K	—	—	200+	Apr–Nov
Campaign 4Pop-under	Smart CPM	$20/day	3/day	Poland	Mobile	25–30K	—	—	100+	May–Nov
Campaign 5Pop-under	Smart CPM	$20/day	2/day	Germany	Desktop	25–30K	—	—	100+	Jun–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~22K90 conv.First month

Mar~30K117 conv.

Apr~34K161 conv.

May~37K154 conv.

Jun~48K261 conv.

Jul~51K268 conv.

Aug~51K205 conv.

Sep~63K309 conv.

Oct~66K308 conv.

Nov~73K431 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.