Case studies › Media & Publishing

A finance blog scales newsletter sign-ups across 12 countries with pop-under ads

A finance blog promoted newsletter sign-ups with pop-under ads on PPCmate, reaching 350–400K impressions over 5 months.

Pop-underLeadsAsia-PacificBrand

350–400Kimpressions

1K+tracked conversions

6 countries5 months running

At a glance

IndustryMedia & Publishing

GoalLeads

Ad formatsPop-under

RegionAsia-Pacific

AdvertiserBrand

The challenge

A finance blog wanted more people to see newsletter sign-ups, in Japan, Australia, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 11 campaigns on Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 5 of 11 campaigns.
Kept spend on proven placements with an allow list on 5 of 11 campaigns.
Used day-parting on 8 of 11 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 9 of 11 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Japan58%

Australia23%

Malaysia13%

Italy3%

Peru2%

Japan1%

Devices

Impressions by device

Mobile · 56%

Desktop · 40%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 11:00, 12:00, 13:00, 14:00.

Ad formats

How the impressions split

~100%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Fixed CPM	$25/day	3/day	Japan	Desktop	120–130K	—	—	700+	Jul–Nov
Campaign 2Pop-under	Smart CPM	$25/day	1/day	Australia	Mobile	60–70K	—	—	400+	Aug–Nov
Campaign 3Pop-under	Smart CPM	$20/day	2/day	Malaysia	Mobile	40–50K	—	—	200+	Sep–Nov
Campaign 4Pop-under	Smart CPM	$100/day	3/day	Japan	Mobile	15–20K	—	—	83	Oct–Nov
Campaign 5Pop-under	Smart CPM	$100/day	3/day	Australia	Desktop	15–20K	—	—	91	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~46K223 conv.First month

Aug~59K278 conv.

Sep~67K255 conv.

Oct~89K356 conv.

Nov~90K463 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.