Case studies › Media & Publishing

A celebrity news site grows results month after month in Mexico

A celebrity news site promoted entertainment stories with pop-under ads on PPCmate, reaching 7–8M impressions over 9 months.

Pop-underTrafficLATAMBrand

7–8Mimpressions

30–40Ktracked conversions

6 countries9 months running

At a glance

IndustryMedia & Publishing

GoalTraffic

Ad formatsPop-under

RegionLATAM

AdvertiserBrand

The challenge

A celebrity news site wanted more people to see entertainment stories, in Mexico, Brazil, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 34 campaigns on Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 23 of 34 campaigns.
Kept spend on proven placements with an allow list on 10 of 34 campaigns.
Used day-parting on 19 of 34 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 20 of 34 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Mexico58%

Brazil23%

Peru13%

Peru3%

Qatar2%

Poland1%

Devices

Impressions by device

Mobile · 62%

Desktop · 35%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 9:00, 10:00, 11:00, 12:00.

Ad formats

How the impressions split

~100%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Smart CPM	$100/day	1/day	Mexico	Desktop	600–650K	—	—	2K+	Mar–Nov
Campaign 2Pop-under	Smart CPM	$50/day	3/day	Brazil	Mobile	550–600K	—	—	3K+	Apr–Nov
Campaign 3Pop-under	Fixed CPM	$100/day	3/day	Peru	Mobile	500–550K	—	—	3K+	May–Nov
Campaign 4Pop-under	Fixed CPM	$50/day	3/day	Mexico	Mobile	500–550K	—	—	3K+	Jun–Nov
Campaign 5Pop-under	Smart CPM	$50/day	2/day	Brazil	Desktop	450–500K	—	—	2K+	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~472K2455 conv.First month

Apr~574K2819 conv.

May~675K3064 conv.

Jun~716K3237 conv.

Jul~897K4120 conv.

Aug~1.0M4050 conv.

Sep~1.1M5210 conv.

Oct~1.1M4440 conv.

Nov~1.2M4408 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.