Case studies › E-commerce

A marketing agency reaches 1M+ people in Brazil and Mexico with push ads

A marketing agency promoted client e-commerce launches with push ads on PPCmate, reaching 1–2M impressions over 4 months, at 0.80–0.85% click-through rate.

PushSales / CPALATAMAgency

1–2Mimpressions

10–15Kclicks

0.80–0.85%click-through rate

600+tracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsPush

RegionLATAM

AdvertiserAgency

The challenge

A marketing agency wanted more people to see client e-commerce launches, in Brazil, Mexico, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 31 campaigns on Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 22 of 31 campaigns.
Kept spend on proven placements with an allow list on 10 of 31 campaigns.
Used day-parting on 23 of 31 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 13 of 31 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Brazil58%

Mexico23%

Peru13%

Qatar3%

Japan2%

Italy1%

Devices

Impressions by device

Mobile · 73%

Desktop · 25%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 5:00, 14:00, 21:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.82%

Vs. the platform

Click-through rate: above typical

This case 0.83%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$20/day	3/day	Brazil	Desktop	1–2M	7K+	0.69%	500+	Aug–Nov
Campaign 2Push	Smart CPC	$100/day	3/day	Mexico	Mobile	30–40K	200+	0.67%	11	Sep–Nov
Campaign 3Push	Fixed CPC	$25/day	2/day	Peru	Mobile	15–20K	100+	0.77%	12	Oct–Nov
Campaign 4Push	Fixed CPC	$100/day	3/day	Brazil	Mobile	10–15K	100+	0.87%	8	Nov
Campaign 5Push	Smart CPC	$50/day	3/day	Mexico	Desktop	10–15K	96	0.85%	5	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~236KCTR 0.53%First month

Sep~294KCTR 0.80%

Oct~332KCTR 0.76%

Nov~420KCTR 1.06%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.