Case studies › Travel

A cruise agency scales cruise enquiries across 7 countries with pop-under ads

A cruise agency promoted cruise enquiries with pop-under ads on PPCmate, reaching 6–7M impressions over 5 months.

Pop-underLeadsAsia-PacificAgency

6–7Mimpressions

30–40Ktracked conversions

6 countries5 months running

At a glance

IndustryTravel

GoalLeads

Ad formatsPop-under

RegionAsia-Pacific

AdvertiserAgency

The challenge

A cruise agency wanted more people to see cruise enquiries, in India, Bangladesh, Nepal, without a big media budget or a marketing team running it every day.

What they did

Ran 51 campaigns on Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 36 of 51 campaigns.
Kept spend on proven placements with an allow list on 12 of 51 campaigns.
Used day-parting on 41 of 51 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 27 of 51 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

India58%

Bangladesh23%

Nepal13%

Qatar3%

Egypt2%

Poland1%

Devices

Impressions by device

Mobile · 62%

Desktop · 35%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 13:00, 14:00, 15:00, 16:00.

Ad formats

How the impressions split

~100%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Smart CPM	$50/day	3/day	India	Desktop	800–850K	—	—	5K+	Jul–Nov
Campaign 2Pop-under	Fixed CPM	$100/day	3/day	Bangladesh	Mobile	600–650K	—	—	3K+	Aug–Nov
Campaign 3Pop-under	Fixed CPM	$100/day	3/day	Nepal	Mobile	550–600K	—	—	2K+	Sep–Nov
Campaign 4Pop-under	Smart CPM	$10/day	3/day	India	Mobile	300–350K	—	—	1K+	Oct–Nov
Campaign 5Pop-under	Smart CPM	$10/day	1/day	Bangladesh	Desktop	250–300K	—	—	2K+	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~925K4582 conv.First month

Aug~1.3M5575 conv.

Sep~1.6M7533 conv.

Oct~1.5M7043 conv.

Nov~1.7M8795 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.