Case studies › Education

A coding bootcamp promotes applications to 750K+ people in Thailand

A coding bootcamp promoted applications with native ads on PPCmate, reaching 750–800K impressions over 8 months, at 0.45–0.50% click-through rate.

NativeLeadsAsia-PacificBrand

750–800Kimpressions

3K+clicks

0.45–0.50%click-through rate

200+tracked conversions

At a glance

IndustryEducation

GoalLeads

Ad formatsNative

RegionAsia-Pacific

AdvertiserBrand

The challenge

A coding bootcamp wanted more people to see applications, in Thailand, Malaysia, Indonesia, without a big media budget or a marketing team running it every day.

What they did

Ran 14 campaigns on Native, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 11 of 14 campaigns.
Kept spend on proven placements with an allow list on 5 of 14 campaigns.
Used day-parting on 8 of 14 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 7 of 14 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Thailand58%

Malaysia23%

Indonesia13%

Peru3%

Australia2%

Poland1%

Devices

Impressions by device

Mobile · 61%

Desktop · 36%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 7:00, 14:00, 15:00.

Ad formats

How the impressions split

~100%of impressions from native · CTR 0.49%

Vs. the platform

Click-through rate: above typical

This case 0.48%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$10/day	3/day	Thailand	Desktop	150–160K	800+	0.55%	49	Apr–Nov
Campaign 2Native	Fixed CPC	$25/day	3/day	Malaysia	Mobile	140–150K	700+	0.49%	55	May–Nov
Campaign 3Native	Fixed CPC	$10/day	1/day	Indonesia	Mobile	80–90K	400+	0.50%	28	Jun–Nov
Campaign 4Native	Fixed CPC	$50/day	1/day	Thailand	Mobile	60–70K	400+	0.66%	28	Jul–Nov
Campaign 5Native	Fixed CPC	$20/day	2/day	Malaysia	Desktop	50–60K	300+	0.63%	22	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~53KCTR 0.36%First month

May~69KCTR 0.34%

Jun~80KCTR 0.35%

Jul~86KCTR 0.44%

Aug~114KCTR 0.51%

Sep~109KCTR 0.51%

Oct~126KCTR 0.57%

Nov~146KCTR 0.57%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.