Case studies › Education

An AI education platform finds curious readers with native ads

An AI education platform promoted AI learning content with native ads on PPCmate, reaching 110–120K impressions over 2 months, at 0.45–0.50% click-through rate.

NativeTrafficGlobalBrand

110–120Kimpressions

500+clicks

0.45–0.50%click-through rate

28tracked conversions

At a glance

IndustryEducation

GoalTraffic

Ad formatsNative

RegionGlobal

AdvertiserBrand

The challenge

An AI education platform wanted more people to see AI learning content, in United States, Canada, Australia, without a big media budget or a marketing team running it every day.

What they did

Ran 8 campaigns on Native.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on all campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States81%

Canada15%

Australia3%

United Kingdom1%

Devices

Impressions by device

Mobile · 100%

Desktop · 0%

Tablet · 0%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 2:00, 3:00, 20:00.

Ad formats

How the impressions split

~100%of impressions from native · CTR 0.43%

Vs. the platform

Click-through rate: above typical

This case 0.45%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

	Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
	Campaign 1Native	Fixed CPC	$10/day	3/day	United States	Mobile	70–80K	400+	0.61%	33	Feb
	Campaign 2Native	Fixed CPC	$10/day	3/day	United States	Mobile	40–50K	200+	0.48%	11	Feb–Mar

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

2 months on PPCmate, month by month

Feb~55KCTR 0.31%First month

Mar~65KCTR 0.57%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.