Case studies › Non-profit

An animal shelter promotes adoptions and donations to 950K+ people in Indonesia and Malaysia

An animal shelter promoted adoptions and donations with push ads on PPCmate, reaching 950K–1M impressions over 4 months, at 0.70–0.75% click-through rate.

PushDonationsAsia-PacificNon-profit

950K–1Mimpressions

6K+clicks

0.70–0.75%click-through rate

300+tracked conversions

At a glance

IndustryNon-profit

GoalDonations

Ad formatsPush

RegionAsia-Pacific

AdvertiserNon-profit

The challenge

An animal shelter wanted more people to see adoptions and donations, in Indonesia, Malaysia, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 25 campaigns on Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 19 of 25 campaigns.
Kept spend on proven placements with an allow list on 11 of 25 campaigns.
Used day-parting on 17 of 25 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 15 of 25 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Indonesia58%

Malaysia23%

Philippines13%

Australia3%

Poland2%

Italy1%

Devices

Impressions by device

Mobile · 79%

Desktop · 19%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 10:00, 12:00, 13:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.75%

Vs. the platform

Click-through rate: above typical

This case 0.70%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPC	$100/day	1/day	Indonesia	Desktop	130–140K	800+	0.62%	59	Aug–Nov
Campaign 2Push	Fixed CPC	$10/day	3/day	Malaysia	Mobile	70–80K	600+	0.77%	50	Sep–Nov
Campaign 3Push	Smart CPC	$20/day	3/day	Philippines	Mobile	70–80K	600+	0.83%	46	Oct–Nov
Campaign 4Push	Fixed CPC	$10/day	1/day	Indonesia	Mobile	70–80K	500+	0.78%	28	Nov
Campaign 5Push	Fixed CPC	$100/day	3/day	Malaysia	Desktop	60–70K	300+	0.64%	29	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~177KCTR 0.53%First month

Sep~202KCTR 0.58%

Oct~259KCTR 0.71%

Nov~313KCTR 0.88%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.