Case studies › E-commerce

A digital agency delivers 2M+ display impressions for client brands

A digital agency promoted client brand campaigns with display ads on PPCmate, reaching 2–3M impressions over 5 months, at 0.30–0.35% click-through rate.

DisplayAwarenessGlobalAgency

2–3Mimpressions

7K+clicks

0.30–0.35%click-through rate

400+tracked conversions

At a glance

IndustryE-commerce

GoalAwareness

Ad formatsDisplay

RegionGlobal

AdvertiserAgency

The challenge

A digital agency wanted more people to see client brand campaigns, in Mexico, United States, Switzerland, without a big media budget or a marketing team running it every day.

What they did

Ran 14 campaigns on Display, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 9 of 14 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Mexico52%

United States18%

Switzerland6%

VNM3%

Poland2%

Canada2%

Philippines2%

Thailand2%

Devices

Impressions by device

Mobile · 85%

Desktop · 12%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 8:00, 9:00, 17:00.

Ad formats

How the impressions split

~77%of impressions from display · CTR 0.32%

Vs. the platform

Click-through rate: above typical

This case 0.31%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Fixed CPM	$5/day	—	United States	Mobile	1–2M	7K+	0.46%	400+	Aug–Sep
Campaign 2Display	Smart CPM	$5/day	—	Belarus	Mobile	500–550K	1K+	0.32%	100+	Sep
Campaign 3Other	Fixed CPM	$100/day	10/day	Mexico	Mobile	160–170K	800+	0.49%	48	Aug
Campaign 4Display	Fixed CPM	$25/day	10/day	United States	Mobile	50–60K	100+	0.32%	15	Sep
Campaign 5Other	Fixed CPM	$100/day	10/day	Mexico	Mobile	50–60K	100+	0.36%	13	Jul–Aug

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~333KCTR 0.25%First month

Aug~401KCTR 0.24%

Sep~527KCTR 0.29%

Oct~527KCTR 0.31%

Nov~601KCTR 0.41%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.