Refer-a-Friend Schemes: How They Work And Why Brands Love Them
What Is a Refer-a-Friend Scheme? A refer-a-friend scheme is one of the simplest and most effective ways for brands to grow their customer base. It
November 2025
The latest trends and news for digital marketers.
B2B Personalization That Works: How To Communicate With Buyers Like You Actually Know Them
In a world where B2B buyers expect the same seamless, tailored experiences they receive as consumers, personalization has become a competitive necessity. Gone are the
Run Google’s Display Ads with CTR and CPA Optimizations
Advertising on the open internet is no longer just about buying impressions. It is about reaching the right people on premium websites and apps while
