Why advertisers must make brand safety on mobile devices a top priority
To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a
August 2018
The latest trends and news for digital marketers.
Forget me not: 3 steps to make your PPC ads more memorable
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to
How fleeting content is changing content marketing
As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can
How to make your display ads less disruptive
Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to
How local languages should influence your search & advertising strategies
A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are.
How digital marketing can take your startup to a higher level
Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships
Programmatic Display x Native Advertising
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend –
How images affect your CTR & conversion rates
CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your
Hit your mark with these 10 actionable digital marketing tactics
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social
