Programmatic remains primary digital growth engine, some clouds forming
For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a
December 2017
The latest trends and news for digital marketers.
5 social video marketing mistakes
Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online
How to carry out a mobile SEO audit on your site
You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This
4 tips for creating mobile-first content that converts
A mobile-first mindset is crucial to convert your visitors into leads and customers. Looking to boost conversions on your website? With nearly 60% of web activity
Native advertising grows up fast, shedding its rogue image
It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and
How to download invoices (PDF)
Download the invoices of your payments in our fresh design. Just navigate to “Billing History” from the main menu and click the icon, right next
10 signs that programmatic advertising is reaching maturity
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud
Affiliate Program added
We are excited to announce the PPCmate Affiliate Program! Now you can earn cash for every new customer you refer to PPCmate. Getting started is
