5 eternal marketing lessons you can hang your hat on
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades
July 2017
The latest trends and news for digital marketers.
6 tips to build a loyal fan base in social media
If you want your social media marketing to be effective, you need active, engaged, and loyal followers. Social media follower counts are a distraction. Don’t
4 ways to stock your content war chest
Storing up owned content lets you control the conversation surrounding your brand. Entrepreneurs are constantly battling for industry authority and customer engagement, and many marketers believe
These 4 planning-stage blunders can kill your ecommerce bottom line
Ecommerce, to put it simply, is the present and the future. According to eMarketer, online sales are expected to exceed $4 trillion by 2020! But, retail will also
Demographic Targeting added
With demographic targeting in Premium DSP, you can reach a specific set of potential customers who are likely to be within a particular age range,
How to generate B2B leads without going grey
Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re
7 easy ways to win more conversions on social media
Building a relationship with customers and providing “social proof” of your product’s value are actions that social media facilitates. Advertisers frequently reference the magic of
Programmatic advertising coming fast! (What you need to know)
As a digital marketer, you’ve probably come across the phrase “programmatic advertising” on more than one occasion while doing some research. There’s a good reason
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