3 ways to work with an influencer without risking your brand
Putting your brand into the hands of an external advocate you can trust is the only way to extract the full value an influencer can
June 2017
The latest trends and news for digital marketers.
7 important things you should know about programmatic display advertising
As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their
11 creative uses of augmented reality in marketing and advertising
Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting
What does video marketing have to do with the customer experience?
I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video”
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Technology is advancing
How to easily quantify the precise value of display advertising
Proving the value of ‘display’ without running a time and budget consuming test has always been difficult. But no more. The below analysis can not
5 reasons to rework content marketing campaigns
A well-executed content marketing strategy can skyrocket your brand awareness and generate significant long-term profits. While the rewards of content marketing are enticing, only a
5 ways to optimize your ecommerce campaigns
When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your
How to increase the revenue of the website with Native Ads
Native Advertising is referred to as paid Media but feels like a natural extension of the website of a Publisher. But the Ad content gets
