Creative now and in the future of digital advertising
Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the
June 2017
The latest trends and news for digital marketers.
5 ways to generate word-of-mouth as a Small Business
Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning
Build a strong online presence for business through effective advertising
As everyone is moving online, businesses are now considering building their profiles and advertising online more than before. Today’s world is going digital in every
Content creation checklist: 7 steps to get you started
Content development is an art. Content development is an art. It’s a lot more than starting with a topic, writing down some words and hitting publish.
7 things everyone forgets to ask their email marketing vendor
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you
How to achieve off the charts off-page SEO that will boost traffic
When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank
4 steps to an unforgettable social media strategy for B2B companies
I’ve successfully used Facebook, Instagram, LinkedIn, YouTube and Twitter to generate leads and sales for my digital marketing agency, The Media Captain. Social media has
5 things to know about in-app mobile video advertising
Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked
How to build a content marketing strategy that works in 5 steps
A content marketing strategy is a must. Building a content marketing strategy will help ensure that all your time, energy, and money are focused on reaching a
