3 ways to master social media content marketing
I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then… a shiny, new idea or object
May 2017
The latest trends and news for digital marketers.
3 ways to use images to elevate your business
Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge. That old adage of “a picture
Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand
Programmatic Ads and how to improve the CTR
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the
7 content types that gain the most engagement & links
What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing
How to use content and social to promote your small business
Small businesses have personality, and that’s why customers love to buy from them and shop locally. So, play up your business’s personality, using social media.
7 advantages of programmatic advertising and why it is a vital digital marketing tool
Successful businesses are those which exploit not one, but several effective digital marketing channels/ tools in their arsenal. This enhances their marketing mileage and results.
How your business can benefit from micro-influencer marketing
Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact. Consumer trust in advertising, and in big business in general,
The best case for digital marketing
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I
