How to measure the ROI of social media campaigns
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?
May 2017
The latest trends and news for digital marketers.
6 tips for your marketing and sales reps to consistently produce value-added content
The need for great content never ends for today’s B2B marketing and sales professionals. Great content needn’t be a burden, however, because you have a
Top tips to help protect your brand online
With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into
How much should you invest in content marketing?
Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful
How the programmatic approach is customizing our lives
Similar to the cloud, big data and machine learning, “programmatic” is becoming one of the latest buzzwords to take hold in the tech world. In
How to optimize your mobile design for search
OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something
Leveraging micro-moments in your content campaign
Not only do you need to answer the right questions with your content, you need to ensure the content is easily digestible. When was the
PPC 101: Eight tips to get started
PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase
4 ways to improve your marketing agency
As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are: Implementing and optimizing successful marketing strategies for our clients. Leading and
