How to target the ‘missing audience’ in your data-driven marketing
What’s behind a successful data-driven marketing strategy? The answer might be in the audience you aren’t targeting. While marketers do know how to use real-time
November 2016
The latest trends and news for digital marketers.
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe
Inclusive marketing: the need to remove binary data
Last week Metro Bank became the first financial institution to offer a gender neutral optionfor both its staff and customers. The move was made in response
How to market to developers without causing dis-content
Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers. Look at the website of
13 headline writing hacks for digital marketers
A great headline can mean the difference between a click and an impression — that’s why it’s so important to create them strategically. If you’ve
Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative. There’s a
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. No matter your political views,
8 e-commerce holiday marketing strategies
It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts
4 outdated tactics and bad marketing habits you need to quit right away
When you’re an Internet marketer, it is easy to look down on the older, traditional marketers and think “they just don’t get it.” You see,
