Marketing automation made easy
Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation
October 2016
The latest trends and news for digital marketers.
How to repurpose old content to increase traffic
As a digital strategist, you’ve probably heard that it’s much easier to sell to an existing customer than it is to acquire a new customer.
10 tips for mastering e-commerce conversion rate optimization
According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While
How to grow your affiliate website business
Is there a business model where you can forego product development and go straight to marketing and sales? There is, and it’s called affiliate marketing.
15 writing tips to rank higher on social and search results
Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in
50 easy ways to drive traffic to your website
More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging
