How mobile has changed our present and future search behaviour
Well, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%. Button tapping accuracy
May 2016
The latest trends and news for digital marketers.
Marketing advice from 3 funded fashion startups
Developing your brand as a startup is a tall task. In fact even though starting a company today might be easier, launching a brand is
PPC skeptics: Are you one of these 6 types?
You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are
Turn your brand into a millennial magnet with these 3 marketing tips
The millennial market can be a tough nut to crack, especially for established brands that haven’t previously targeted this booming demographic. While penetrating a new demographic
Is your content stolen? Here’s what you can do
Have you ever had your content stolen? If you have, I can relate. Several years ago during the early days of BKA Content, we had
Smart content marketers are succeeding with these 5 proven strategies
Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand. It is predicted
10 ways anyone can win at social media (and start doing it today)
There are so many people out there trying to go viral on the Internet, it seems as if it is impossible to stand out among
4 P’s of a perfect SEM meeting
We’ve all had them. Mind-numbing meetings that end with more questions than answers. These meetings provide few action items, and little direction. Search Engine Marketing (SEM)
6 small differences between average content strategy and genius strategy
Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store
