SEO vs. PPC: which channel is right for you?
It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or
It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first
Many websites are set up with the primary goal of driving traffic and attracting as many new prospects as possible to visit the site. Most
With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me
Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The
It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies.
PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I
Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising,
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