How tech is changing digital marketing in 2022
Research suggests that a good digital marketing strategy can increase revenues by 5-8% over 12 months. So if you start now, you could see significant
artificial intelligence
The latest trends and news for digital marketers.
Five digital marketing predictions for 2022
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top,
How digital marketing is evolving and the benefits of digital marketing platforms
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing
AI & Content Marketing: answers to 3 FAQs
Artificial intelligence (AI) is one of the current “it” terms in marketing. Every marketer is thinking about how to best use it and every technology
How AI can uncover new insights and drive SEO performance
https://www.guillembaches.com/en/chess/In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains
The rise of AI in programmatic advertising
Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Technology is advancing
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future
