Content marketers: Organic traffic is the key success metric
Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in
SEO & SEM
The latest trends and news for digital marketers.
Will my organic rankings suffer if I don’t have a blog?
A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to
Combine PPC & SEO for search marketing domination
Throughout my time working in search marketing, one question inevitably comes up when pitching a new client: “Should we focus more on SEO or PPC?” Consider
Why businesses fail to attract clients online
The Internet is one of the greatest tools available to professionals these days. Businesses can use the Web to grow and prosper. This is so
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that
4 insider SEO secrets google does not want you to know
If there is one thing that is predictable about the SEO industry, it is constant and frequent change. And there have certainly been a fair
15 writing tips to rank higher on social and search results
Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in
The 4 key marketing systems to attract organic search visitors
It’s not easy getting your site to attract organic search visitors. Not only do you have to ensure that you target the correct audience with
How to increase web site traffic
One of the most difficult aspects of running a web site or blog is increasing your traffic. You have created a great web site, wrote
