Programmatic Ads and how to improve the CTR
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the
Programmatic
The latest trends and news for digital marketers.
7 advantages of programmatic advertising and why it is a vital digital marketing tool
Successful businesses are those which exploit not one, but several effective digital marketing channels/ tools in their arsenal. This enhances their marketing mileage and results.
Five things publishers can do to increase revenue
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic
3 ways to achieve premium ROI from programmatic display
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic
How programmatic native advertising will increase your profits
Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future
Taking programmatic in-house: What you need to know
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Taking programmatic in-house is
The state of programmatic advertising
Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises.
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 –