Top tips to help protect your brand online
With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into
Programmatic
The latest trends and news for digital marketers.
How the programmatic approach is customizing our lives
Similar to the cloud, big data and machine learning, “programmatic” is becoming one of the latest buzzwords to take hold in the tech world. In
Programmatic Ads and how to improve the CTR
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the
7 advantages of programmatic advertising and why it is a vital digital marketing tool
Successful businesses are those which exploit not one, but several effective digital marketing channels/ tools in their arsenal. This enhances their marketing mileage and results.
Five things publishers can do to increase revenue
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic
3 ways to achieve premium ROI from programmatic display
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic
How programmatic native advertising will increase your profits
Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future
Taking programmatic in-house: What you need to know
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Taking programmatic in-house is