Five ways to use predictive analytics
The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial
Programmatic
The latest trends and news for digital marketers.
Programmatic advertising: reach the right customers at the right time
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits,
6 ways to leverage programmatic in your brand’s marketing plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than
Programmatic is an amazing tool for branding. Here’s how to use it.
Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV,
LTV vs. CPA: which metric matters most?
When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime
Programmatic Native vs Display Advertising – 5 ways they differ
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since
Engagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what
Programmatic remains primary digital growth engine, some clouds forming
For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a
10 signs that programmatic advertising is reaching maturity
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud
